When I moved on to a digital agency, I gave a talk at the Content Marketing Show in London. Below is a summary of that talk, and its reception from the audience.
Content Marketing Show
In July 2014 I was one of the speakers at the Content Marketing Show in London.
I presented a poker-themed talk to an audience of around 800 conference attendees from digital agencies and in-house marketing teams.
The angle of my talk was to draw lessons from how professional poker players think about data, psychology and competitors.
You can play through my presentation on Prezi: Why Thinking Like a Poker Player Will Make You a Better Content Marketer
I was encouraged by the positive reception to my talk from the audience. You can watch a review video, see online reactions and read tweet responses below.
- Our Favourite Presentations from the 2014 Content Marketing Show (Tug)
- Key messages from the Content Marketing Show (Red Rocket Media)
- Ten tweets that sum up key takeaways from the Content Marketing Show (The Drum)
Read my talk follow-up article for Brandwatch: 8 Things Content Marketers Can Learn From Poker Players